Fold Holdings and Blackhawk Network Partner to Expand Bitcoin Gift Card Access

Bitcoin financial services company Fold Holdings has announced a strategic partnership with Blackhawk Network (BHN). The collaboration will expand access to the Fold Bitcoin Gift Card to major digital retailers in the United States.

Over 400,000 Retailers

According to the X post, the partnership is aimed at expanding the distribution of Gift Cards across over 400,000 platforms.

We’ve partnered with Blackhawk Network to massively expand access to the Fold Bitcoin Gift Card™ across 400,000+ retail and rewards touchpoints.$FLD pic.twitter.com/nnhar4DSF1

— FOLD BITCOIN (@fold_app) July 31, 2025

This initiative comes as part of a broad digital assets adoption strategy. It marks a notable step towards integrating bitcoin into everyday commerce and will help to expand mainstream consumer access to bitcoin significantly.

Fold’s Chairman and CEO, Will Reeves, said:

“Until now, bitcoin was difficult for the average person to access, let alone share. By making bitcoin available as a gift card, we’re opening access to the millions of consumers who already buy, send, and use gift cards.”

He further added that the collaboration with Blackhawk Network (BHN) would usher BTC into the $300 billion U.S. gift card market.

Payment network service provider Blackhawk Network has a consumer strength of more than 400,000. These include top retailers, e-commerce platforms, loyalty programs, and enterprise rewards. Fold’s recent partnership with BHN places its gift card in a strategic position to be widely distributed in the U.S.

The Fold Bitcoin Gift Card

For context, the Fold Bitcoin Gift Card is an online innovative product launched by the Nasdaq-listed company in May 2025. It was designed to enable users to gift others bitcoin (BTC) in a simple format without using a crypto wallet. With its beginner-friendly features, the recipients can redeem their gift cards through the Fold App.

The Fold Bitcoin Gift Card is currently available through select online platforms. More online retailers will be added to the list later. The product can also be accessed directly through the official website.

Fold Holdings has a Bitcoin treasury with over 1,492 BTC. Currently, it ranks 31st among the top 100 public Bitcoin treasury companies.

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