Zora (ZORA) Rallies Over 100% Following Base App Integration

On July 17, Zora, an on-chain social network, announced the integration of its technology with the Base App, a new platform by Coinbase that combines social media, mini-apps, chat, USDC payments, and trading.

The collaboration shared on X allows users to tokenize social posts through Zora, enabling creators to earn directly from tips, sales, and engagement rewards. Following the announcement, ZORA, the native token of the Zora protocol, posted significant gains, rallying over 336.6% in the past seven days.

Meanwhile, the token has continued to surge at the time of writing, appreciating 118% over the last 24 hours to an all-time high of $0.05415. This impressive rally underscores a significant shift towards monetizing digital content on blockchain platforms, reflecting the growing trend of decentralized social media.

All-in-One On-Chain Platform

At the “A New Day One” event on July 16, Base, an Ethereum Layer 2 blockchain network developed by Coinbase, unveiled the Base App, formerly known as Coinbase Wallet. The integration with Zora transforms the Coinbase Wallet from a simple wallet into a comprehensive platform.

Notably, users can create and discover apps, earn and trade crypto, and chat with friends all in one place using the platform. The app integrates the best features of Base Account for managing on-chain identity and Base Pay for quick USDC checkouts.

Launched nearly two years ago, Base aimed to simplify on-chain access with fast, low-cost transactions. Now, it supports builders and creators by providing tools and a vibrant ecosystem. This launch signifies Base’s commitment to fostering an open, global economy.

New Social Network to Empower Creators

The Base App introduces a decentralized social network powered by Farcaster, allowing creators to own their content and earn directly from it. Unlike traditional platforms, this network empowers users to earn money without requiring a massive following or brand deals.

Interestingly, every post becomes a tradable coin through Zora, and creators can benefit from weekly rewards for engagement. Users can also view and participate in their network’s trading activities within the feed, making it easy to discover new tokens. 

This shift towards a creator-centric model aims to democratize earnings, especially for those in any part of the world. Meanwhile, the app’s integration of mini-apps, like Remix for instant gaming and Noice for automatic tipping, further enriches the user experience, making on-chain interactions seamless and rewarding.

What is Zora (ZORA)?

Zora is an on-chain social network that revolutionizes content creation by transforming every post into a tradable coin, empowering creators to earn from trading fees. Since its inception in 2020, Zora has evolved from a decentralized NFT marketplace to a platform where over 2 million creators and collectors thrive, distributing over 350,000 ETH in rewards. 

The platform leverages blockchain technology to create a sustainable economy for creators, contrasting with centralized social media platforms where users often lack control over their content. Zora’s CEO, Jacob Horner, envisions it as a space for digital expression, akin to YouTube or Tumblr, but with the added benefit of on-chain economics. 

Meanwhile, its native token, ZORA, launched in April, focuses on community engagement. At press time, the token described as a fun token on Base boasts a market cap of $149 million and a 24-hour trading volume of $342.6 million.

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