Verasity (VRA), a platform that blends blockchain technology with digital advertisement, has ranked among the top gainers over the past 24 hours.
On-chain data from the price-tracking website CoinGecko shows that Verasity’s native token, VRA, experienced a nearly 50% price surge. This brought its market valuation at the time of writing to $0.00182. The price surge followed Binance Wallet’s announcement that Verasity would be featured among the projects on its Binance Alpha program.
What is Verasity?
Verasity is a blockchain project that focuses on increasing the value of digital content by introducing a reward system. Imagine a platform that rewards everyone involved in video streaming and advertisements, from viewers to publishers to advertisers. That is precisely what Verasity offers to its users.
The platform also addresses challenges like ad fraud through its patented Proof of View (PoV) technology, which verifies ad views and prevents fraudulent activity. The platform also features a “Watch & Earn” model, which rewards users with VRA tokens for watching videos. This way, it curbs low user engagement. Verasity has also expanded its tentacles into the esport market. It has incorporated artificial intelligence (AI) to enhance its services.
At the helm of the project’s operations is its native token, VRA. Since its inception in 2018 via the Ethereum blockchain, VRA has played various roles in the Verasity ecosystem. VRA is used to fund ad campaigns, settle transactions on VeraPay, and reward users for watching videos. Users can also stake VRA for a yearly yield of up to 15%.
Binance Alpha Adds Verasity
On July 27th, the self-custodial wallet provider Binance Wallet announced that it would add Verasity to the list of projects featured in the Binance Alpha program.
For context, Binance Alpha is a platform within Binance Wallet that spotlights early-stage projects with growth potential. Although Verasity is not new to the crypto industry, its feature on Binance Alpha will open the doors for millions of users within the Binance ecosystem to access its ecosystem. This will potentially boost its user base in the long term.
Users on Binance Alpha gain access to Verasity’s VRA by swapping their Binance Alpha points for these tokens. They must own a minimum of 200 points to become eligible to “claim an airdrop of 32,238 VRA tokens on a first-come, first-served basis” within the next 24 hours. The announcement added that users will expend 15 Binance Alpha points when they claim the VRA airdrop.
If the project performs well within the Binance Alpha, they may secure a listing on the main exchange, Binance. Note, however, that a feature on Binance Alpha does not guarantee a listing on Binance. The crypto exchange will list the crypto asset only when it meets its listing requirements.
Binance Wallet’s announcement included a trading competition where the top 15,000 participants by purchase volume will share in a pool of 960 million VRA tokens. The announcement added:
“During the Promotion Period, trade VRA in your Binance Wallet (Keyless) or via Binance Alpha to share exclusive token rewards. Any user who is eligible to trade Binance Alpha tokens is eligible to participate in this trading competition. [. . .] Participants will be ranked according to their total purchase volume on VRA during the Promotion Period.”
The Promotion Period runs from July 27th to August 10th.
Notably, aside from the Binance Alpha listing, Verasity also received mentions on KuCoin, a crypto exchange that enables buying and selling of VRA tokens, and the multi-chain platform Nabox.
Ephraim Emmanuel | June 16, 2026
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