Strategy Executes Largest-Ever BTC Sale Worth $216 Million

While some traders worried that Strategy’s massive sale might cause major market shifts, BTC only dropped about $1,000, indicating strong demand.

Ephraim Emmanuel•July 6, 2026

U.S.-based business intelligence firm Strategy has conducted its largest bitcoin sale in over three years, selling 3,588 BTC valued at approximately $216 million. As a result, the company’s total BTC holdings have decreased to 843,775 BTC. Still, it remains the largest corporate holder of the apex crypto.

Saylor confirmed that the sale was executed to fund dividends for Strategy’s Digital Credit securities. This included the Q2 dividends for STRF, STRE, STRK, and STRD, as well as the monthly dividend for STRC in June.

Strategy has sold 3,588 $BTC for $216 million to fund dividends on our Digital Credit securities. As of 7/5/2026, we hodl ₿843,775 in our BTC Reserves and $2.55 billion in our USD Reserves. https://t.co/Cssgz29Psj
— Michael Saylor (@saylor) July 6, 2026

Largest BTC Sale Yet

The recent sale was disclosed in Strategy’s latest bitcoin acquisition report, which showed negative acquisition figures for two consecutive reporting periods.

The company reported a reduction of 1,363 BTC on June 30, followed by another decline of 2,225 BTC on July 6. In total, these transactions resulted in a decrease of 3,588 BTC from its treasury reserves within a week.

The move marks a significant departure from Strategy’s previous approach of consistently adding bitcoin to its balance sheet. Before now, the only known sale of bitcoin by Strategy was the disposal of 32 BTC.

Notably, according to the reported figures, the company’s average purchase price for its bitcoin holdings is $75,651 per coin. Based on this benchmark, the sale appears to have resulted in a realized loss of over $55 million.

Bitcoin Market Shows Resilience Despite Major Sale

The market response to the sale was much more subdued than many participants had anticipated. Given Strategy’s position as the largest corporate holder of bitcoin, some traders expected that news of such a significant disposal would create substantial downward pressure on prices. However, bitcoin’s price only dropped by about $1,000 following reports of the transaction. As of this report, the leading coin is priced at $ 61,523, according to CoinGecko data.

This relatively modest reaction indicates that buyers were able to absorb the increased supply without triggering widespread selling. Although Strategy has not publicly indicated that the latest transaction reflects a change in its overall bitcoin strategy, attention will now focus on the company’s future disclosures.

Market participants will be closely monitoring whether the company resumes its accumulation of bitcoin or if this transaction marks a new phase in its treasury management approach.