Massive: Walmart-Backed OnePay to Bring Crypto to 150M Users

OnePay, a prominent fintech firm primarily owned by Walmart, plans to introduce cryptocurrency trading and custody services to its over 150 million users. According to CNBC, the integration is expected to begin with Bitcoin (BTC) and Ethereum (ETH). In the coming months, it may now proceed to include other cryptocurrencies.

Notably, OnePay is not limited to Walmart customers or is only based in the United States. It also has a branch in Europe. The fintech company also offers its services in the famous crypto-inclined West African country, Nigeria, among others. With its recent crypto-integration plan, the company aims to attract more users to the crypto ecosystem in the coming months.

Crypto Trading and Custody for 150M+ Users

To achieve its crypto services integration, OnePay has partnered with Zerohash, a crypto and stablecoin infrastructure provider that has been in operation for eight years. Notably, OnePay’s business mission is to be the “everything app” for digital finance. The platform views cryptocurrency services as an essential facet of the global digital payment ecosystem. As a result, it has decided to step into the blockchain industry.

By incorporating BTC and ETH custody into its mobile application, OnePay is set to offer its users a range of benefits. This includes the ability to seamlessly convert their cryptocurrency holdings into fiat for in-store or online purchases. It also provides the convenience of paying off credit card balances.

Big Financial Institutions Offer Crypto Services

Notably, OnePay has only moved with the increasing wave of crypto adoption and integration into mainstream finance. Several prominent financial services firms have already entered the blockchain ecosystem. This includes Standard Chartered, a British multinational bank. It became the first major global bank to offer spot BTC and ETH trading services to its clients in July 2025.

In a move to embrace cryptocurrencies in the UAE, Emirates NBD, a Dubai government-owned bank, launched a crypto trading platform in March 2025. This enables customers to buy, hold, and sell cryptocurrencies directly within the Liv X app.

U.S.-based financial giant Robinhood has also been in the business for a while now. It allows its clients to trade and invest in stocks, exchange-traded funds (ETFs), and cryptocurrencies. Recently, Authorities in Florida launched an investigation into the firm’s crypto trading promotions, but this has not had a significant impact in the firm.

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