MARA Holdings Invests $20M in Two Prime, Expands BTC Allocation to 2,000

Bitcoin mining firm Marathon Holdings (MARA) has taken a decisive step to evolve its crypto strategy. In a recent disclosure, the company announced a $20 million equity investment in Two Prime, an institutional investment adviser managing $1.75 billion in assets.

For background, Two Prime is an SEC-registered firm that specializes in helping institutional and professional investors gain exposure to Bitcoin. With this latest funding, MARA adds an equity stake to its growing exposure to Two Prime’s yield platform. 

MARA Doubles Down on Bitcoin Yield Strategy 

The deal formalizes an expanding relationship between the two firms. Prior to this investment, MARA had already allocated 500 BTC to Two Prime’s yield generation strategies. As part of this new agreement, the company has expanded that commitment to a substantial 2,000 BTC. 

Two Prime CEO Alexander Blume stated that the investment reflects a broader shift toward active, yield-focused bitcoin strategies that align with institutional-grade standards. He described the partnership as a long-term alignment in vision, risk management, and innovation.

Furthermore, MARA’s CFO, Salman Khan, emphasized that the investment builds on a longstanding partnership. He noted that this collaboration is defined by strong alignment in risk management, transparency, and capital deployment.

“It reflects our commitment to activating our bitcoin holdings, turning them into more than a passive asset tied to price appreciation. Alongside our participation in Two Prime’s funding round, we have allocated 2,000 BTC to their platform to help generate yield as part of our broader treasury approach. This strategy combines the potential for long-term value appreciation with disciplined efforts to earn returns while carefully managing risk”, he added. 

Marathon’s BTC Holdings Worth Over $5B

MARA is moving beyond traditional Bitcoin mining revenue. The firm is embracing asset management and yield generation as core strategies. Earlier this month, the company revealed that it mined 713 BTC, bringing its total bitcoin holdings to 49,940 BTC.  The assets are valued at approximately $5.7 billion based on current market prices. 

According to data from Bitcoin Treasuries, the Bitcoin mining firm ranks second among corporate institutions holding the apex crypto asset. As expected, Michael Saylor’s Strategy tops the list with 601,550 BTC. 

Get Trending Crypto News as It Happens. Follow CoinTab News on X (Twitter) Now