Mansory, a luxury car modification company, has delved deeper into the cryptocurrency market by announcing plans to introduce its native token, MNSRY, to the layer-1 BNB Chain. Following this update, MNSRY’s price soared by nearly 70% to an all-time high (ATH) of $0.0848.
What is the Mansory Token?
The Mansory token (MNSRY) is a Solana-based token launched in 2025, blending car-loving audiences with Web3 technology. The token was launched via the popular Solana-based memecoin launchpad, Pump.fun. Like other tokens generated through the memecoin launchpad, MNSRY was deployed via a fair launch. This means that all holders had equal opportunities to own the token, as there were no presales for early or wealthy investors.
It has a total supply of 1 billion tokens, with 899.99 million in circulation. According to on-chain data from CoinGecko, the digital token currently has a market capitalization of $63.2 million and a 24-hour traded volume of $1.24 million. The token is presently tradable on exchanges such as Raydium, DEX Screener, and Jupiter.
The Mansory Token is designed to bring more engagement with the automobile company. Since its inception in 1989, Mansory has established itself as a renowned car modification firm in the luxury car market. This entails customizing luxury cars, from their original design and performance, to achieve advanced mechanical performance. Mansory also specializes in supercars, motorcycles, and luxury SUVs. The luxury car company is headquartered in Germany.
Mansory Token to Join BNB Chain
With the Mansory Token set to join the BNB Chain, users will be able to purchase the token through BNB Chain-based decentralized exchanges, such as PancakeSwap and Thena. According to its announcement, the soon-to-be cross-chain cryptocurrency promises additional utilities that will be unique to the BNB Chain.
Despite Mansory’s announcement to join the BNB Chain ecosystem, its native token has now dropped to a valuation of $0.0695. This represents a 13% surge within the past 24 hours.
Notably, this announcement was made at the ongoing TOKEN2049 event. This annual two-day crypto conference features key leaders in the industry and the broader financial world. The event will end on May 1st.
Onlookers speculate that MNSRY will soon be listed on the leading cryptocurrency exchange, Binance. This is because the BNB Chain is closely affiliated with Binance. However, the chances of this occurring are slim, as Binance has a rigorous listing process like most crypto exchanges.
More Car Makers Joining Crypto Ecosystem
Like Mansory, several other luxury car manufacturers have delved into the crypto market. For instance, Mercedes-Benz, one of the largest car makers, has a dedicated section for Web3 audiences. Dubbed Mercedes-Benz NXT, this project brought its customers closer to blockchain technology. It also tapped into the non-fungible token (NFT) market.
Porsche, another luxury car manufacturer, launched an NFT collection focused on bringing more people into the intersection of luxury automobiles and blockchain.
However, most of these car makers have reduced the intensity of their blockchain integration. This is partly due to the decreased attention the NFT market has received over the past few months. With Mansory’s focus on cryptocurrencies, rather than NFTs, it may thrive in the industry.