Major League Soccer Launches NFT Business on Sui Network

Major League Soccer (MLS), a United States-based soccer league, has announced its foray into the non-fungible token (NFT) market. Collaborating with the Major League Soccer Players’ Association (MLSPA) and the sport-focused NFT platform Sweet, the soccer league launched the MLS QUEST on the layer-1 Sui blockchain.

MLS Joins Sui Network

MLS describes MLS QUEST as “an innovative new way for fans to collect their favorite MLS moments, follow their favorite players and teams, and earn exclusive MLS rewards.” The NFT-enabled experience is accessible to users for free.

Users collect a medallion that reveals a Key Play of the Game from previous and current matches, featuring players’ names and images. These medallions can be collected in person or online. Participants who collect four medallions from a match complete a quest and qualify for a reward. These prizes include team merchandise, autographed jerseys, tickets to MLS matches, NFTs, and more.

Highlighting how the latest NFT initiative is a step towards digital innovation, MLS SVP of Emerging Ventures, Chris Schlosser, said:

“At MLS, we continuously strive to grow our fan base and elevate the fan experience. With MLS QUEST and our partnership with Sweet, we’re excited to offer a unique collectible challenge that embodies our commitment to cutting-edge digital innovation.”

MLS’s NFT foray aims to boost the connection between fans and the 29 football teams in the league. Notably, several football clubs have harnessed blockchain technology to grow their digital presence. In July, the English football club Tottenham partnered with Kraken to drive crypto adoption. An earlier report revealed that crypto exchange Gemini is sponsoring the UK club Bedford using BTC.

SUI Fails to Impress

Ideally, Sui’s native coin, SUI, ought to have seen a mild price gain following the news of MLS integration. However, the opposite occurred as the coin tumbled over 7.5% in the past 24 hours. At the time of writing, SUI exchanged hands with $1.65.