Justin Sun’s HTX Reaches Settlement With UK Regulators, Agrees to Exit

Justin Sun’s crypto platform HTX (formerly Huobi) has officially settled with the UK Financial Conduct Authority (FCA) and agreed to exit the UK market after legal action over violations of digital asset promotion rules.

The report noted that the FCA launched proceedings against HTX in October 2025. The agency accused the crypto exchange of repeatedly breaching UK financial promotion regulations. According to the regulators, despite previous warnings, the platform failed to address the violations, leading to legal action.

HTX Exits UK Market

Interestingly, following the charges, HTX started restricting access for UK customers. The settlement with Huobi Global S.A., the firm involved in the case, formalizes the platform’s withdrawal from the market.

As such, HTX is no longer in business in the UK. Users cannot make deposits, and new customers based in the country can no longer register accounts. Additionally, the exchange has agreed not to target, solicit, or actively seek to engage UK customers.

The report advised users to consult HTX’s official website for information regarding service availability, operations, and arrangements for withdrawing any remaining assets.

UK Regulator Tightens Restrictions on HTX

For customers’ protection, the securities watchdog has progressed in limiting exposure to the exchange. This includes requesting that social media companies block HTX’s accounts for UK-based users and that its mobile apps be removed from the Google Play and Apple App Store in the country.

While Justin Sun is a famous and prominent individual in the crypto space, the case highlights the UK’s strict rules governing how crypto exchanges advertise their products and services. It also shows how the country’s FCA spares no individual or business.

Notably, since the financial promotion regime for digital assets started in October 2023, companies marketing these products to UK consumers have been required to follow rules designed to prevent misleading advertising and support informed investment decisions.

Per the regulator, HTX continued publishing promotions that violated these requirements across its website and social media platforms, including Facebook, YouTube, Instagram, X and TikTok.

As the case progressed, the securities watchdog described the lawsuit as its first enforcement action against a crypto firm over illegally marketing its products to UK consumers. As of this writing, HTX remains on the FCA’s warning list.