Japanese Investment Firm Metaplanet Targets Over 10,000 Bitcoin Holdings This Year

Japanese investment firm Metaplanet recently shared an intention to expand its Bitcoin holding to over 10,000 BTC in 2025.

Happy New Year to Our Valued Shareholders! As we step into 2025, I couldn’t be more excited about what lies ahead for Metaplanet. Last year was transformational, as we broke records, expanded our Bitcoin treasury, and reinforced our position as Asia’s leading Bitcoin Treasury… pic.twitter.com/K2HsOS8TaZ

— Simon Gerovich (@gerovich) January 5, 2025

This initiative reflects the company’s positive outlook on the crypto asset and its strategy to strengthen its position as a leader in the Bitcoin treasury in Asia.

Metaplanet Sets Bitcoin Goals

The company’s CEO, Simon Gerovich, outlined this ambition in an X post, highlighting that they aim to achieve the 10,000 BTC target using “the most accretive capital market tools” available. 

Furthermore, the Tokyo-listed company noted that it aims to leverage various partnerships to advance Bitcoin adoption in Japan and worldwide.

Gerovich emphasized that Metaplanet is not just building a company but “driving a movement.” Reflecting on the previous year, he said:

“Last year was transformational, as we broke records, expanded our Bitcoin treasury, and reinforced our position as Asia’s leading Bitcoin Treasury Company. This year, we’re laser-focused on execution and driving even greater value for our shareholders.”

Metaplanet had an impressive year in 2024. The company adopted Bitcoin as a strategic treasury reserve in May in response to Japan’s economic woes, significantly weakening the yen.

Since then, the firm has significantly increased its BTC holdings through a series of strategic acquisitions, the most important of which occurred in December 2024, when it purchased 620 BTC for $60 million.  Currently, the company holds 1,762 BTC, valued at about $173.4 million at the current market price.

Metaplanet’s aggressive accumulation strategy has positively affected its stock price, which has surged over 2000% in the past year. According to BitcoinTreasuries data, it has positioned itself as the largest corporate Bitcoin holder in Asia and ranks 15th globally among publicly listed companies. The company’s strategy mirrors that of MicroStrategy, the world’s largest corporate holder of Bitcoin.

Market Outlook

Notably, Metaplanet’s BTC goals come amid bullish forecasts from asset managers like Bitwise, which predicts Bitcoin could reach $200,000 in 2025. The firm based this prediction on factors such as growing institutional adoption and Bitcoin’s programmed scarcity.

Bitcoin was trading at $99,496 at press time, representing a 1.77% surge on the day and a 6.08% increase over the past week.