Euler’s native token (EUL), which powers the decentralized finance (DeFi) platform, surged by 31% to trade above $11 after Binance announced its listing. The platform also confirmed that Euler will feature as the 51st project on its HODLer Airdrops page. Trading and distribution are scheduled to begin this week.
The announcement sparked renewed interest in EUL, driving its daily trading volume to $14.33 million in the past 24 hours. This represents a 228.7% jump from the previous day, signaling strong market anticipation ahead of the official Binance listing today.
Reflecting this anticipation, EUL continues to see significant activity across major centralized exchanges, including KuCoin, MEXC, and Coinbase Exchange. Among these, the EUL/USDT pair on KuCoin recorded the highest 24-hour volume of $737,391.
Over the last seven days, EUL’s price has risen by 7.1%. It outperformed the broader crypto market, which declined by 9.3% during the same period. However, the token trails slightly behind other Ethereum ecosystem assets, which collectively recorded a 12.7% increase as per CoinGecko.
EUL Listing Schedule and Airdrop Details
Binance confirmed that trading for EUL will begin on October 13, 2025, at 14:30 (UTC). The exchange will open trading pairs against USDT, USDC, BNB, FDUSD, and TRY, while applying its standard Seed Tag for new listings.
Deposits for EUL will be available from 10:30 (UTC) on the same day, allowing users to prepare ahead of launch. Binance also stated that users who subscribed to BNB to Simple Earn products or On-Chain Yields between October 4 and October 6 qualify for the HODLer Airdrops distribution.
Eligible users will receive their token allocations at least one hour before trading begins. Binance added that a detailed breakdown of the airdrop distribution will be published within 24 hours of the listing.
Currently, EUL is accessible through early trading on Binance’s Alpha Market. Once the official spot market opens, Binance will remove the token from the Alpha interface. The exchange will also discontinue its Alpha Points tracking to ensure a smooth transition.
In terms of tokenomics, Euler has a total supply capped at 27,182,818 EUL, all minted at genesis. Of this, 543,657 EUL—about 2% of the total supply—will be distributed to eligible BNB holders under Binance’s HODLer Airdrops program.
To support post-listing visibility, Binance allocated 67,957 EUL to immediate marketing activities. Another 271,828 EUL will be reserved for promotional campaigns scheduled six months later, with more details to follow.
At launch, EUL’s circulating supply will stand at 19,809,653 tokens, or roughly 72.87% of the total supply. Binance also set a limit on BNB holdings for eligibility, capping them at 4% of the total average to maintain fairness in the distribution.
How Euler’s DeFi Model Works
Euler’s DeFi platform integrates lending, borrowing, and asset-backed trading features in one interface. It enables users to lend and trade supported assets as collateral, while allowing the creation of custom markets with deep liquidity.
Unlike traditional finance, where banks act as intermediaries, Euler uses smart contracts to enable peer-to-peer lending on-chain. This structure removes the need for centralized entities and enhances accessibility to a broader range of assets.
Building on this on-chain approach, Euler also differs from earlier DeFi protocols like Compound and Aave, which mainly support lending for highly liquid ERC-20 tokens. Instead, it offers a more flexible model that allows both liquid and illiquid assets, broadening participation in the DeFi space.
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