Crypto.com has partnered with Trump Media & Technology Group (TMTG) to develop a series of exchange-traded funds (ETFs) under the Truth.Fi brand. The collaboration, announced on March 24, is set to offer exposure to Bitcoin (BTC), Cronos (CRO), and various industry sectors. Pending regulatory approval, these products are also set to launch later this year, according to the platform.
Following the announcement, CRO experienced a price surge of over 31%, reaching $0.10. Meanwhile, CRO’s trading volume saw a sharp rise, jumping from $21 million to $126 million in under a day.
Transaction data from CronoScan further revealed a spike in blockchain activity, with daily transactions multiplying from roughly 40,000 to over 82,000. The surge in activity suggests heightened interest, likely driven by the association with U.S. President Donald Trump’s media company.
ETFs Launch Awaits Regulatory Approval
According to TMTG CEO Devin Nunes, the TMTG-Crypto.com collaboration aims to launch innovative funds focused on economic expansion, technological progress, and financial strengthening. Notably, the ETFs will be available to Crypto.com’s 140 million+ users worldwide.
The co-founder and CEO of Crypto.com Kris Marszalek also noted that the company is proud of the latest partnership. He added that these ETFs will provide several options from a brand with a committed following. He emphasized that the ETFs will be available on the Crypto.com app once launched.
The ETFs are expected to launch in the United States, Europe, and Asia, pending regulatory approval. However, regulatory hurdles could pose a challenge, especially given Crypto.com’s past scrutiny by U.S. authorities.
In October 2024, the United States Securities and Exchange Commission (SEC) notified Crypto.com of its intent to sue the company, alleging that it operated as an unregistered securities exchange. The exchange denied the claims and initially responded with legal action against the SEC. However, it later withdrew its lawsuit in December.
During this period, Trump transferred an estimated $4 billion worth of his 53% stake in TMTG to a trust managed by his son, Donald Trump Jr., making the latter the company’s largest shareholder, as revealed in SEC filings.
TMTG’s Expansion Into Financial Services
Trump Media & Technology Group, known for running the social media platform Truth Social, describes its mission as countering Big Tech censorship by promoting free speech. The company also operates Truth+, a streaming service focused on family-friendly live channels and on-demand content.
Earlier this year, TMTG launched the Truth.Fi brand as part of a broader initiative to expand into financial services. The company aims to attract institutional and retail participants interested in digital assets through regulated investment vehicles by introducing blockchain-based ETFs.
Crypto.com Prepares for Cronos Blockchain Upgrade
Founded in 2016, Crypto.com has grown into one of the most recognized cryptocurrency platforms, serving over 140 million users. The company emphasizes security, regulatory compliance, and cryptocurrency adoption. While it has faced scrutiny from regulators, it remains a major player in the digital asset industry.
As part of its ongoing expansion, Crypto.com is strengthening its financial services through its partnership with the Trump Media & Technology Group and advancing its blockchain ecosystem. Its blockchain arm, Cronos, is set to undergo a major upgrade, v26, on March 26, 2025, at 07:00 AM UTC.
The upgrade is expected to take 1-2 hours, during which the network will be temporarily unavailable. Notably, the update brings key improvements to enhance user experience and blockchain interoperability.
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